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The Ivy League, CSTV Reach Agreement
Created: 11/26/2002 3:04:17 PM
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 CSTV:
College Sports Television (www.cstv.com), the nation’s first
television network devoted exclusively to college sports, and The Ivy
League (www.ivyleaguesports.com) jointly announced today that they
have reached a multi-year, multi-sport programming agreement by which
CSTV will have the rights to live telecasts in 33 men’s and
women’s sports, ranging from football and men’s and
women’s basketball to field hockey, wrestling and men’s and
women’s fencing and lacrosse. The agreement encompasses both
regular season and conference championships action, and provides for
guaranteed telecasts of Ivy League men’s and women’s sports
in each year.
“CSTV will provide a wonderful national platform for Ivy League
student-athletes and coaches,” said Ivy League Executive
Director Jeffrey Orleans. “Our partnership will result in
significant exposure opportunities for the unique Ivy approach to
athletic competition.”
CSTV’s arrangement with the Ivy League will enable the network
to televise live Ivy League baseball, basketball, cross country,
fencing, field hockey, football, golf, ice hockey, lacrosse, rowing,
soccer, softball, squash, swimming and diving, tennis, indoor and
outdoor track, volleyball and wrestling.
“Not only does the Ivy League have a storied athletic history,
but it also boasts some of the finest athletes in college
today,” said Brian Bedol, CEO and co-founder, CSTV. “The
diverse roster of Ivy League sports offerings fits in perfectly with
our objective of showcasing Olympic sports and their
participants.”
More than 70 Ivy league alumni participated in the most recent Summer
and Winter Olympics, and the Ivy League was sixth nationally out of
32 Division I conferences in the 2001-02 Sears Cup competitive
standings.
 CSTV
has now struck exclusive programming agreements with more than 24
college conferences including America East, Atlantic 10, Big Ten, Big
12, Big East, Big Sky, Big South, Big West, Colonial Athletic
Association, Conference USA, Gateway Football League, Horizon League,
Ivy League, Metro Atlantic Athletic, Mid-Continent, Mountain West,
Northeast, Ohio Valley, Southern, Southland, Sun Belt, West Coast,
the Western Athletic Conference, and the Central Collegiate Hockey
Association. The agreements cover more than 250 U.S. colleges and
universities.
"The addition of The Ivy League to our programming lineup is
reflective of our goal of providing the broadest selection of college
sports on television,” said Chris Bevilacqua, executive vice
president and co-founder, CSTV. “The numerous Ivy League teams,
rivalries and athletes will provide ample opportunity for
storytelling and the development of personalities.”
Scheduled to launch February 23, CSTV: College Sports Television is
the first television network dedicated exclusively to college sports.
The network will telecast live regular season and championship games
in more than 25 men's and women's intercollegiate sports via
agreements with more than 24 major college athletic conferences. In
addition, CSTV will air news and other studio shows, coaches' shows,
classic event programming, documentaries and profiles.
Sponsoring conference championships in 33 men's and women's sports,
and averaging more than 35 varsity teams at each school, the Ivy
League provides intercollegiate athletic opportunities for more men
and women than any other conference in the country. All eight Ivy
schools are among the "top 20" of NCAA Division I schools in number
of sports offered for both men and women.
CSTV was co-founded by President/CEO Brian Bedol, Chairman Stephen
Greenberg, and Executive Vice President Chris Bevilacqua. Bedol and
Greenberg co-founded Classic Sports Network, which they sold to ESPN
and which is now ESPN Classic. Bevilacqua is a former senior
executive with Nike Inc., where he headed that company’s
successful foray into the college market. For more information on
CSTV, log on to www.cstv.com.
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Related Schools: No Associated School
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Related Sports: No Associated Sport
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