Feb. 13 Interview on the NFL Network
DID YOU KNOW? "Third and Long" makes
its NFL Network premiere on Feb. 14 and 15 at 8 p.m. ET.
From the track to the boardroom to behind the camera,
Theresa Moore has created history all her
life.
As a standout track and field athlete in high school in
Providence, R.I., Moore won 10 individual state championships. At
Harvard, she was an Ivy League 100m champion who graduated cum
laude with a degree in history.
Then Moore truly began to make her own unique history. After
several years in the business world and earning an MBA from Emory
University in Atlanta, Moore got job at Coca-Cola and then at ESPN
where she flourished in the area of sports marketing. She was able
to re-connect with sports in both jobs, working with entities such
as the Olympics, the FIFA World Cup, NASCAR, Major League Baseball,
Wimbledon and the NCAA.
At ESPN, Moore created an audience development platform and a
programming initiative entitled "The Block Party," which
aired for three seasons. The program targeted the urban audience
and advertisers seeking to reach that audience. She also created
"Images in Black and White" for ESPN in 2005 as a part of the
network's programming schedule for Black History Month.
The rest, as it's said, is history. But for Moore, it's history in
the making.
Since leaving ESPN and launching her own company, T-Time
Productions, Moore has moved into the world of film production. She
now has executive producer, director and co-writer titles to her
credit for two documentaries that simultaneously discuss and
transcend the world of sports.
In 2007, Moore produced "License to Thrive: Title IX at 35" as
a multimedia initiative designed to tell the unique history of
the Title IX legislation and highlight its critical
role in creating female leaders in numerous areas including
sports. The initiative's commentary on the ground-breaking 1972
amendment has been highly regarded since its launch.
Her latest project, "Third and Long: The History of African-Americans in
Pro Football 1946-1989," is poised for similar success.
Originally airing on CBS in December 2011, "Third and Long"
examines the history, racial struggles, sacrifices and triumphs of
African-Americans in professional football from 1946 through 1989,
when Art Shell was named the first black head coach of the National
Football League's modern era. As the documentary description
outlines, "'Third and Long' explores the history of racial
integration in this country and the sport via the impact of
societal events such as World War II, the Civil Rights Movement,
Brown v. Board of Education, the assassinations of Dr.
Martin Luther King and Bobby Kennedy and
the Vietnam War." The film is filled with interviews with former
players and their wives, coaches and others who were witnessed this
time period when pro football integrated for a second time.
Just as she talks about history on film, Moore is continuing to make history for the next generation of African-American Ivy Leaguers.
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