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July 8, 2011

The Ivy League Launches New Online Store with TeamFanShop

PRINCETON, N.J. -- The Ivy League Office announced a new partnership with TeamFanShop to launch a new online merchandise store on its official website at http://shop.ivyleaguesports.com

The new Ivy League online store offers a wide variety of apparel, products and accessories for men, women and children across all eight Ivy League institutions, as well as Ivy League-specific merchandise.

"The athletic and academic excellence comprised in the Ivy League is commendable, which makes partnering with the conference an even more exciting moment for TeamFanShop," stated Brian Swallow, Vice President of Sales and Marketing for TeamFanShop. "We are proud to offer over a decade of proven e-commerce services, as well as a vast assortment of officially licensed Ivy League merchandise and top rated customer satisfaction policies. With more than 1,100 different items to choose from, Ivy fans will now enjoy a complete shopping experience including flat rate shipping, easy 365-day returns and a satisfaction guarantee backed by a $10 promise."

Powered by its industry leading e-commerce and fulfillment system, the Ivy League Shop benefits from TeamFanShop's proprietary search engine optimization (SEO) technology, is built and designed specifically for the online sales and marketing of licensed sports apparel and accessories and is supported by an unprecedented level of Ivy League-branded customer service.

"The partnership with TeamFanShop signifies another opportunity to further connect the alumni, students and fans of our eight institutions and of the Ivy League as whole," said Ivy League Executive Director Robin Harris. "We know how much our alumni treasure their respective alma maters and we are thrilled to partner with TeamFanShop to bring them a more integrated online shopping experience for the products and merchandise that means so much to them."

ABOUT THE IVY LEAGUE
Founded in 1954, the Ivy League includes Brown, Columbia, Cornell, Harvard, Princeton and Yale Universities, Dartmouth College and the University of Pennsylvania, and provides the country's widest intercollegiate athletic opportunities for both men and women, with over 8,000 athletes competing each year. The Ivy League annually finishes among the top conferences in the National Association of Collegiate Directors of Athletics competitive rankings, and Ivy student-athletes annually compile the country's best records in the NCAA Academic Performance Ratings.

ABOUT TEAMFANSHOP
Founded in 1995, TeamFanShop is a leading provider of private label e-commerce solutions for Division I colleges and professional sports teams. Their dedicated solutions power the official e-commerce sites for some of the biggest names in sports and sports media. Partners include the Oklahoma Sooners, Georgia Bulldogs, Florida Gators, Jacksonville Jaguars, Tampa Bay Buccaneers, Philadelphia 76ers, Oregon Ducks, The Southeastern Conference, The Atlantic Coast Conference, CBS Sports, New York Giants and Denver Broncos, among many others. TeamFanShop combines best-of-breed, turnkey e-commerce hosting website development with highly efficient order fulfillment, secure shopping cart solutions, and customer relationship management services to help partners fully monetize their official websites.