PRINCETON, N.J. -- The Ivy League Office today announced that it has agreed to a multi-year partnership with JP Crickets, an Italian-made brand of university and collegiate shoe that combines an Italian-made loafer with the comfort of a classic velvet slipper, as the "Official Dress Casual Footwear of The Ivy League."
As a part of its partnership, JP Crickets will create a special line of its classic suede loafers that encapsulates the heritage of the Ivy League. The pioneering shoe company will also have the ability to implement activation programs across a number of online and on-site platforms, including the conference's 13 championship events. Previously established as an official licensee of all eight Ivy League schools, JP Crickets has already introduced a series of shoes as a part of its university-inspired collection.
The partnership was facilitated by Leverage Agency, the New York City-based sponsorship agency for The Ivy League.
"JP Crickets understands The Ivy League and shares our commitment to excellence," said Robin Harris, Ivy League Executive Director. "We have found a perfect partner in JP Crickets for our fans and alumni to enjoy another avenue to connect to the schools they hold so dear. The Ivy League looks forward to building a relationship with JP Crickets in the years to come."
"JP Crickets is thrilled to be the inaugural partner of the Ivy League," said Susan Meyer, founder and CEO of JP Crickets. "We’ve built an incredibly strong foundation harnessing the passion that alumni, students and fans feel for their schools. Partnering with the Ivy League allows us to continue to create a coveted product comprised of some of the most historical and beloved crests and logos dating back to the 1600’s. Our products support the Ivy League’s rich heritage and traditions as one of the most well-known and respected conferences in college sports."
ABOUT THE IVY LEAGUE
Founded in 1954, The Ivy League (www.ivyleaguesports.com) is the most diverse intercollegiate conference in the country with over 8,000 athletes competing each year. Sponsoring conference championships in 33 men's and women's sports, and averaging more than 35 varsity teams at each school, the Ivy League provides more intercollegiate athletic opportunities per school than any other conference in the country. All eight Ivy schools are among the top 20 of NCAA Division I schools in number of sports offered for both men and women. The Ivy League annually finishes among the top conferences in the National Association of Collegiate Directors of Athletics competitive rankings and enjoys regular competitive success at the highest championship levels of NCAA Division I athletics, including team and individual national championships in men's and women's fencing, men's ice hockey, men's and women's lacrosse, women's rowing, men's and women's swimming and diving, men's and women's track and field and wrestling. Ivy League student-athletes annually compile the country’s best records in the NCAA Academic Performance Ratings under the Ivy League model of athletics as a key part of the student's regular undergraduate experience.
ABOUT JP CRICKETS
JP Crickets, a luxury brand of handcrafted loafers, was launched in 2012, through the vision of designer, Susan Meyer. Meyer took a classic silhouette; the mules and loafers first popularized in Edwardian England, and embellished them with perfectly detailed embroidered logos of noted universities and colleges throughout the United States. Each school is officially licensed with the logos reproduced perfectly to the exact colors and specifications. Featuring the Ivy Leagues of the eastern seaboard to the sun-filled schools along the west coast, and many more large and small, JP Crickets (www.jpcrickets.com) offers over 65 university and college logos masterfully embroidered on the finest suede, velvet and linen, with an all leather sole, finished with a traditional grosgrain trim.