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July 16, 2014

The Ivy League Participates in #Chillin4Charity

PRINCETON, N.J. -- Ivy League Executive Director Robin Harris and Deputy Executive Director Caroyln Campbell-McGovern participated in the #Chillin4Charity initiative to raise money and awareness for the Kay Yow Cancer Fund.

Campbell-McGovern – who was challenged to participate by America East Assistant Commissioner for Compliance Mary Mulvenna – in turn challenged Harris, Yale Senior Associate Director of Athletics for Capital Projects and Varsity Sports/Administration Barbara Chesler and Patriot League Executive Director Carolyn Femovich.

Harris then challenged former Columbia football and NFL standout Marcellus Wiley, new Penn Director of Athletics M. Grace Calhoun and President of IMG Worldwide's global sports and entertainment business George Pyne, a former Brown football standout.

#Chillin4Charity was started by Arizona women's basketball head coach Niya Butts and has gone viral. When someone is challenged, he or she has 48 hours to answer. If the challenged person fails to complete the challenge, the cost is a $250 donation to the Kay Yow fund. For every challenge answered, the challenger donates $50.

Challenges that are answered require a $25 donation from the challenger. Challenged players can decide to do five hours of community service if they don’t respond.

The Kay Yow Cancer Fund was officially founded on Dec. 3, 2007, from the vision of the organization’s namesake Kay Yow, former North Carolina State University head women’s basketball coach who passed away in 2009 after a long battle with cancer. Before her death, she joined forces with the Women’s Basketball Coaches Association (WBCA) and The V Foundation for Cancer Research to form the Kay Yow Cancer Fund, a 501 (c)(3) charitable organization committed to being a part of finding an answer in the fight against women’s cancers through raising money for scientific research, assisting the underserved and unifying people for a common cause.

Since the Fund’s inception, $8 million has been raised and $3.8 million has been granted for scientific research and related programs focused on women’s cancers thanks to the generosity and continued support of our donors. However, there’s still much more progress to be made in the scientific community in regards to cancer research. Get involved today by simply making an online donation, attending one of our national events and/or hosting a 4Kay Event in your local community. Contact us today at info@kayyow.com or (919) 659-3302.