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Sneakerhead

Thursday, August 14, 2008


By: Harry Hurt III, The New York Times

I STEPPED onto the quarter-mile track at Reebok International's world headquarters in Canton, Mass., with a brand new pair of snowy white Hex Ride Rally sneakers on my feet and yet another unanticipated existential crisis in the offing.

The sky was lucent and the temperature in the low 70s, perfect conditions for a leisurely round of golf or a predinner cocktail on the back porch. But I had agreed to take the Hex Rides on a test run for Reebok's Human Performance Engineering Laboratory.

Sue Roberts, a lean and lanky former Dartmouth basketball player who is director of product testing and engineering, stood on the infield grass clutching a clipboard and pen. "Take a couple of laps to get warmed up," Sue advised.

To read more about Harry Hurt III's sneaker-testing experience with the former Big Green hoopster-turned-Reebok executive Sue Roberts, as found in the New York Times Business section, click here.