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February 14, 2011

Columbia Athletics Raises Money For Breast Cancer Research Through WBCA Pink Zone Night

Courtesy Columbia Sports Information/Media Relations

NEW YORK -- On Saturday, Feb. 5, the Columbia University women's basketball team hosted its annual Pink Zone Night, an initiative sponsored by the Women's Basketball Coaches Association to promote breast cancer awareness. Pink Zone, formerly known as Think Pink, is a global, unified effort for the WBCA nation of coaches to assist in raising breast cancer awareness on the court, across campuses, in communities and beyond.

Half of all ticket revenue from the contest against Yale, as well as game-day donations by the fans in attendance, were collected. All game-day donations were also matched dollar-for-dollar by Fairway Markets, an official sponsor of Columbia Athletics. All told, $5,209 will be donated to breast cancer research at the Herbert Irving Comprehensive Cancer Center at the Columbia University Medical Center.

The total donation is the highest in the four-year history of the program at Columbia and raised the total donation pool over those four years to $17,356.

An impressive 1,248 fans were on hand at Levien Gymnasium and saw the Lions win their third straight Ivy League contest, 67-57 over Yale. Junior Melissa Shafer sparked Columbia off the bench with a team-high 14 points and six assists, while three other players reached double figures in scoring for the home team.